What Impact Will The Google Anti-Trust Trial Have In The Search Engine Industry?

[Heatman]

Early this year's August, there was a Google Anti-Trust Trial which went down, thereby having so much effects in the digital marketing sector.

https://apnews.com/article/google-a...erdict-apple-319a61f20fb11510097845a30abaefd8

This trail is on the review of Google’s dominance in search and advertising industry which is believe that Google faces allegations of anti-competitive practices through exclusive deals with device makers and browsers to have an edge over other search engines.

How do you think this is going to impact the other alternatives of search engines?

 

[cpvr]

This trial is going to take years to complete. I believe it’s going to end up just like the Anti-trust trial that happened with Microsoft back in the day.

https://en.wikipedia.org/wiki/United_States_v._Microsoft_Corp.

The Department of Justice announced on September 6, 2001 that it was no longer seeking to break up Microsoft and would instead seek a lesser antitrust penalty. Microsoft decided to draft a settlement proposal allowing PC manufacturers to adopt non-Microsoft software.[3]

On November 1, 2001, the DOJ reached an agreement with Microsoft to settle the case. The proposed settlement required Microsoft to share its application programming interfaces with third-party companies and appoint a panel of three people who would have full access to Microsoft's systems, records, and source code for five years in order to ensure compliance.[31] However, the DOJ did not require Microsoft to change any of its code nor did it prevent Microsoft from tying other software with Windows in the future. On August 5, 2002, Microsoft announced that it would make some concessions towards the proposed final settlement ahead of the judge's decision. On November 1, 2002, Judge Kollar-Kotelly released a ruling that accepted most of the proposed DOJ settlement.[30]Nine states and the District of Columbia (which had been pursuing the case together with the DOJ) did not agree with the settlement, arguing that it did not go far enough to curb Microsoft's anti-competitive business practices. On June 30, 2004, the D.C. Circuit Court approved the settlement with the Justice Department, rejecting the states' claims that the sanctions were inadequate.[32]



We’ll probably see the end of Google’s partnership with Firefox though, but we probably won’t see Google broken up or anything like that.

Especially with the upcoming launch of OpenAi’s search engine as well. There’s more competition in the field, so it will only help Google’s case.