I was trying to outline some pros and cons of building a group on Facebook Groups, and I wanted to check with others on what they thought?
- Free Platform with a Large User Base: Facebook Groups are free to use and have access to a massive existing audience, making it easier to attract members.
- Integrated Features: Facebook Groups offer a decent set of core features, such as discussions, polls, media sharing, and basic moderation tools.
- User Engagement via Notifications: Members are likely to stay engaged due to Facebook’s notification system, which pulls them back into the group when relevant content is posted.
- Limited Control and Integration: Facebook Groups are a "walled garden," meaning you don’t own the data, can’t easily integrate with other tools, and are subject to Facebook's algorithms and changes.
- No SEO Benefit: Content within Facebook Groups isn’t indexed by search engines like Google, limiting discoverability outside of the platform.
