To some, this might be the first time they are getting to hear about the OTT (over-the-top) advertising. Well, you have nothing to worry about as I will take time to explain basically what it means and how you can use it in running ads for your business.
The OTT advertising is all about advertising on streaming platforms such as Netflix, mobile phones, and computers. It is more like the modern-day type of advertising, unlike the days we use to advertise on connected TVs.
There are different types of OTT Ads which includes, but not limited to, companion ads, banner ads, In-video ads and shopping ads and picking the right type of ads depends on your budget and what you set out to achieve.
The biggest benefit of OTT ads is that you can do it anywhere, unlike connected TV ads, which require Internet connection to work.
One of the benefits of OTT advertising is that it is cost-effective. What other benefits do you think running an OTT advertising brings?
The OTT advertising is all about advertising on streaming platforms such as Netflix, mobile phones, and computers. It is more like the modern-day type of advertising, unlike the days we use to advertise on connected TVs.
There are different types of OTT Ads which includes, but not limited to, companion ads, banner ads, In-video ads and shopping ads and picking the right type of ads depends on your budget and what you set out to achieve.
The biggest benefit of OTT ads is that you can do it anywhere, unlike connected TV ads, which require Internet connection to work.
One of the benefits of OTT advertising is that it is cost-effective. What other benefits do you think running an OTT advertising brings?
