To be honest, pretty much everything is already available out there. So, unless you try something new or come up with a unique idea, it will be hard to make everyone know about your business these days.
I am not sure how to make something standout at all. People usually ask me, 'Why do you need to reinvent the wheel?'. It's a little hard to accept it but that's right. My software servicing company idea isn't unique but I just want to be my own boss. I know my reasoning can be a little childish but I don't want to work like 11-12 hours day and that's what I have been doing these days.
So, do you know a way to get these unique ideas? Like what works for you? How do you motivate yourself to come up with new ideas?