monirjibon005
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In The New Marketing Manifesto, author John Grant notes, "Authenticity is the benchmark against which all brands are now judged." The dictionary defines authentic as: genuine and original, shown to be true and trustworthy, not a copy, real Where does this realness reside-in that mysterious space of the soul. Your Guiding Light Through the Unknown As a business owner you no longer have to be at the mercy of the unspoken unknown of what is at the core of your business. Taking your business idea through a process to define that soul shines a guiding light on everything your business is to be and every step you take to make it so. This result is a definitive and unique brand. When done right, it gives you the soul of your business. Once it's in place, it never burns out, it might evolve with time, but it never burns out or change drastically. For the past several years, I've been saying there's a global return to the soul. It's never been so true in business and email list marketing today. As a small business entrepreneur you actually have the edge over big brands on the authentic playing field. You haven't lost your business soul yet. Then again...you may have not connected to it yet. The exciting thing is, the process to connect to the soul of your business is now at your fingertips...but first, you have to put down the tactics.
In The New Marketing Manifesto, author John Grant notes, "Authenticity is the benchmark against which all brands are now judged." The dictionary defines authentic as: genuine and original, shown to be true and trustworthy, not a copy, real Where does this realness reside-in that mysterious space of the soul. Your Guiding Light Through the Unknown As a business owner you no longer have to be at the mercy of the unspoken unknown of what is at the core of your business. Taking your business idea through a process to define that soul shines a guiding light on everything your business is to be and every step you take to make it so. This result is a definitive and unique brand. When done right, it gives you the soul of your business. Once it's in place, it never burns out, it might evolve with time, but it never burns out or change drastically. For the past several years, I've been saying there's a global return to the soul. It's never been so true in business and email list marketing today. As a small business entrepreneur you actually have the edge over big brands on the authentic playing field. You haven't lost your business soul yet. Then again...you may have not connected to it yet. The exciting thing is, the process to connect to the soul of your business is now at your fingertips...but first, you have to put down the tactics.
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