Social media for your business, on the big named brands like Facebook, Twitter, and YouTube, can benefit your business as a company owner in various ways. There are advantages and disadvantages to having social media for your business, and I will discuss them in my response. Setting up official company accounts will allow you to engage with existing customers, build trusting relationships, and increase brand awareness to obtain a new customer base. You can also use social media accounts to host contests and ask for customer feedback from existing customers.
Should you have social media for your business? Are there any disadvantages to having social media for your business, or is it generally "expected" in today's era for companies to have social media accounts?