Should we utilize apps like TikTok for marketing more often?

[Kaffyfolla]

Many business owners haven’t taken the time to figure out how TikTok can work as a marketing tool. Perhaps this is because they think the platform only has a “young” user base.

However, TikTok is now attracting a wide range of people. In fact, nearly 38% of TikTok’s users within the US are above 30.

The low business competition presents a massive opportunity because you can reach many people at a relatively low