Secrecy + Hype = Perfect Marketing

[Christopher1]

What do you guys think about this website marketing strategy? Keep the your website's services a secret, control the leaks, and let the community build up the hype and increase brand awareness!

 

[enjamul]

Yes, That can make a good result.

 

[Dozzer]

It reminds me this episode of south park where Cartman buys an amusement park and doesn't let anyone in and then suddenly everyone wants to do anything they can to get in. Lol.

I am not sure how that can work for websites..

 

[eti4596]

It reminds me this episode of south park where Cartman buys an amusement park and doesn't let anyone in and then suddenly everyone wants to do anything they can to get in. Lol.

I am not sure how that can work for websites..

I agree with you.

 

[Blue_Cardinal]

It's the perfect way to advertise something, everyone loves waiting (well, they don't love it but it they cannot help it.) however if you do this you need to blow it out of the park and make sure the new features compare to the hype that the community made.