In economics we call it market survey,you find out your target market or audience,your strength and weakness, your competitors and other necessary dataResearch is simply a way to find out what a particular thing is about and what it involves. One might have a business idea but don’t know on how tou do a research and enter the business and at the end it fails, that why it is very important to do a market research on the business idea you have. In business planing you first have to do a business research so you will be able to know how you are going to attack the market and form good strategies and how to plan you business so it will go on for a long time