Most people don't seem to understand that they are not the only one offering the same products and services to the customers in the state. Competitive prices rates are what keeps you in business with lots of other businesses trying to take over from you.Sometimes price can shutdown a business when it is above the market pricing standard.
For you to understand what price to fix on your product know how much other people in the same line of business are selling theirs after gathering your information you may decide to sell normal, higher or lower as the case may be.
You shouldn't be carried away by high profit margin.