Marketing to a generation?

[WebKitty]

Depending on what your site is (blog, forum, store, etc) it might be valuable to market to a particular generation of people. A good example of this would be if you have a music blog that is all about '90s music. You would want to target Millennials as they would be the primary audience who would be interested.

Have you ever done something like this?

 

[MikeHo]

Yes it is always good to have niche target audience. For example if you have Android related website and if you promote on iPhone related website than it is waste of your time and money too if you spending.

 

[Busybee]

We should always focus on the target audience. Otherwise, our advertising budget would be wasted and our promotions won't help in closing sales. The basis of advertising is the right product, to the right person, at the right time at the right price. If we don't identify and focus on our target then our entire marketing strategy would fail.

 

[Kane]

You will benefit from your marketing campaign only when you market to your proper audience. If you market your home-making website to gamers, your website will not reach the proper audience and your marketing will fail. If you market to proper audience, you will also have a higher conversion