📱 Social Media Is Social Media Marketing the Best Form of Digital Marketing

[Nomad]

Well, I believe social media marketing is the best form of digital marketing. My belief is based on a couple of facts.

Social media sites have a large user base and receive huge traffic.

Social media sites are used by all ages, people of varied interest, and various backgrounds.

Social media sites are free, you can do free marketing.

Social media sites are low cost advertising platforms.

Anyone can becoming a social media marketing expert, you can learn through trial and error and you don’t need a degree or a course, or even prior experience in marketing.

To make most from social media marketing, you need to understand how the social sites actually works and know how to create content for specific platform. For instance, if you intend to use Facebook, try to learn how its algorithm work and what features are available.

 

[Shawn Gossman]

It's one of the best ways to do it.

However, so many people are getting it wrong and approaching it in ways that isn't feasible for marketing anything.

I'll explain. Ask any forum owner who tried to use social media to promote their forum but failed at it. They did what every other failed admin did: posted content to links on their forum.

That's a bad strategy. Why? Social media algorithms are set to put less views and eyes on promotional content. If someone leaves the platform, that means that is one less set of eyes on advertising that makes the platform money. No wonder they're make it difficult. I would to if I owned the platform because those are expensive to run!

So, what do you do?

You change your approach. You join to build a community and connect with your audience. You post 90% native in-platform content and 10% promotional content. That means 9 out of 10 posts on social media should be text, photos, videos, stories, and live streams uploaded to that platform.

You're not on social to promote a link. You're on social to promote your brand or even you as an expert in your niche.

Your audience will find your blog posts and community once you start to earn a reputation because you can talk about it and promote it without even posting a link and they're find it.

But it takes work. it takes hard work. If you're not a hard worker, you'll fail. Better to be blunt than sugar coat anything.

You should use social media marketing as a way to build an additional community on each social platform you decide to use for the purpose of brand awareness and expert reputation.

That's how you win at social media.