Is radio advertisement effective?

[Herzhan]

In the bid to increase sales and customer outreach, business owners employ different method of advertising. Radio advert is one of such means. Considering the amount it will cost to have your product or service advertised on a radio station, do you think it will be effective?

Radio is also a highly effective medium with a strong ROI. Naturally the effectiveness of advertising varies by the creativity and relevancy of ads, and radio is no exception. Relevant emotional and creative radio ads help consumer to process brand-related information in a creative, cost effective approach.

 

[Adetayo100]

Radio is a highly effective medium with a strong ROI. Naturally the effectiveness of advertising varies by the creativity and relevancy of ads, and radio is no exception. Relevant informational and creative radio ads help consumer to process brand-related information in a creative approach.

 

[singlej007]

Yes radio advertisement is quite good but it is expensive than online advertisement. Radio advertisement also go viral because a lot of people listen to radio stations, but they are not on the internet or social media, so radio advertisement is good but is quite expensive.

 

[Xerryl]

A good number of people still listen to the radio. And I can say yes, radio advertisement is still effective but not as effective as it was before.
One problem with radio advertisement is that, there is no visual content and visuality moves people more these days.
I'd prefer Tv advertisement or social media advertisement to radio advertisement.

 

[Shakeel5676]

Create your account. Set a budget. Write an ad & decide where you would like it to appear. Show ads to more customers on Google when they search for your products or services

 

[Erik4150]

The truth is most businesses don't advertise on radio anymore. Advertising on the internet and social media has proven to be more effective than any other method of advertising. So I really cannot tell if radio advertising is effective at all nowadays.

 

[Bkoks]

Radio advertising is also effective, used to be the most effective method those days but now less effective, the social media and billboards have become the most effective methods because they can fully target and catch the attention of a wide range of active people with real results like sales improvement, high spread of various info across people in every work of life.

 

[Bholozy]

I don't think advertising through radio station is still as effective as it was then considering the improvement in technology that has happened in the last decade.. People use internet more to meet larger audience as many radio stations has boundary

 

[Shakeel5676]

Create your account. Set a budget. Write an ad & decide where you would like it to appear. Show ads to more customers on Google when they search for your products or services

 

[Diddi01]

Radio advertisement is much more less effective than it used to be back in the days, people barely listen to radio stations programs nowadays, even Televisions usage have reduced. And since a lot of people no longer listen to radio stations, adverts on radio stations have become very much less effective, rather Internet advertising is better.

 

[Gilead]

Advetisements through Radio is very effective and quite efficient because not everyone has the access or time for television..but radio is a medium where people can be Workin and at the same time do their job or work well. So it's effective

 

[redpogi16]

Despite all the changes in this past years in how Americans access music, AM/FM radio is still the most cost-effective advertising medium today. It's an inexpensive way to reach your existing and potential customers. But i don't think radio is a effective way of advertising because only few people nowadays are using radio. But this a cost-effective way to advertise.

 

[Sheyemanu]

Is radio advertisement effective? Yes, it is very very effective. A lot of people listen to radios in their homes, in their vehicles, on their phones, to mention but a few. Advertising on radio will reach a very great no of people which means your business is getting known by a lot more people and you are having a lot of potential customers

 

[Eyiteepraise]

Radio advertisement is very effective because it is most every body that usually listen to radio.
I have almost three to four persons that listen to radio and from there they bought the goods that was being advertised in the radio.

 

[Tariq Shehzad]

A decent number of individuals actually tune in to the radio. Also, I can say truly, radio notice is as yet compelling yet not however successful as it might have been previously.

One issue with radio notice is that, there is no visual substance and visuality moves individuals more nowadays.
I'd lean toward television notice or web-based media notice to radio promotion.

 

[Odebunmi ajewamiri]

Radio advertising is effective to get your awareness to the rural area where their is no internet coverage ,even though we say internet as been wildly accepted their are still some rural area that dose not have assess to it , so that is where the use of radio to advertise comes in .

 

[jay]

Yes it is although I believe it has lost it's popularity over the year. If we actually run a statistics on people who still listen to radio, you will seen the decrease in audience over the year. This as a result in the upgrade in technology.

 

[Oche Diligence]

Yes, radio advertisement is effective, because if successful it can become a very powerful form, the advert is basically establishing a brand in the listeners conscious by tapping into their subconscious. It has been revealed that radio is 20% more effective at building brands than other mediums.

 

[Oyeleye42]

Radio is also a highly effective medium with a strong ROI. Naturally the effectiveness of advertising varies by the creativity and relevancy of ads, and radio is no exception. Relevant emotional and creative radio ads help consumer to process brand-related information in a creative, cost effective approach.

 

[zenith]

I think it is still effective but not the way it used to be some years back because of the revolution going on the technology of the world.some businesses are still using it to get sales for their products and services.