Is radio advertisement effective?

[Blue house]

It is but you need to understand how radio advertising works.
Repetition is the key to radio advertising. Six commercial spots won't do much to establish your brand in the mind of the audience.
But it is very effective in a rural area.

 

[Abbas ali]

Radio is also a highly effective medium with a strong ROI. Naturally the effectiveness of advertising varies by the creativity and relevancy of ads, and radio is no exception. Relevant emotional and creative radio ads help consumer to process brand-related information in a creative, cost effective approach.

 

[Folaham]

In the bid to increase sales and customer outreach, business owners employ different method of advertising. Radio advert is one of such means. Considering the amount it will cost to have your product or service advertised on a radio station, do you think it will be effective?

The effectiveness of radio advertisement will largely depend on the target audience/customer/consumer of that particular product.
Advertising Products meant for the working class elites on radio presently is not going to yield positive result but if the product is meant to be consumed by semi skilled labour like mechanics and all other forms of skilled personnel, radio advertisement will be very effective. Their hands are too dirty while at work to press phone or have access to TV advert or online ones but with their handy FM radio, you can reach out to them easily

 

[Damscooguns73]

Concerning if radio advertisement is effective. Radio is a audio base means of communication. In my country, radio is very effective to making advertisement because have it all around us, at home, school, offices, public and private transportation etc. That is why the cost of advertising on radio is quite expensive because that have a wide coverage area to disseminate informations too

 

[Fortunate]

Radio is also a highlyeffective medium with a strong ROI. Naturally theeffectiveness ofadvertising varies by the creativity and relevancy of ads, and radiois no exception. Relevant emotional and creative radio ads help consumer to process brand-related information in a creative, cost effective approach.

 

[Ibrahim1]

As for me yes radio advertisment is effective because it's everybody that listen to radios to the extend all phones as radio on there phones to listen and people advertise there also able to explain things properly to the extend you can get there phone contacts and majority of things people are buying are from radios

 

[Briangsam]

Radio advertisement is perceived by many people as an old means of information dissemination but they are wrong. It is still a very active part of our lives. Many people, especially the middle and low class listen to it daily. So it is still effective.

 

[Abelcairo43]

In the bid to increase sales and customer outreach, business owners employ different method of advertising. Radio advert is one of such means. Considering the amount it will cost to have your product or service advertised on a radio station, do you think it will be effective?

 

[Sotherefore]

it is only effective if the company that is advertising a particular product or services on radio is close to a certain location that is when it will be effective to only people in that location, a person cannot come all the way from Lagos to buy a product in Abuja.

 

[Halexcity]

Radio advertisements is still relevance in business till today because there are even some places that radio advertisement is important like crowded area like market.

 

[Richard92]

Yes advertisement on radio is very effective, business owner these days when advertising or marketing their products they cut across all areas of them media. However these days radio stations are not that effect in advertisement because it is now becoming the lay man media.

 

[Asad Ali]

Radio allows messages to be tailored and localised to each audience.Advertisers can target their message to specific demographics and communities, geographic areas, and around events and genres in a market. Each radio station is operated with specific market segments in mind, so after a careful selection process, your product or service will be advertised to your exact target market.

 

[Seun4luv]

Radio is one of the few advertising mediums that include a built-in loyal audience. Most radio listeners have one or two favorite radio stations they tune in to regularly. Heavy radio users work listening into their daily habits and have specific times they tune in.

 

[Milz]

Radio advertisement is still an effective way of reach out to a large audience but I believe the inception of social media platforms have relegated it to the background. With social media, a wilder range of audience can be reached.

 

[Peppul]

I truly believe radio advertising is very effective way to increase you sales. Here are benefits of radio advertising.
1. Radio reaches a huge audience. Number of people listening to radio is continuing to increase, so it will be easier for people to listen to what you advertising.
2. Radio is targeted. Radio allows messages to be tailored and localised to each audience. Advertisers can target their message to specific demographics and communities, geographics and communities.
3. Radio cuts through.
4. Radio is the anywhere, anytime medium.
5. Radio is the pulse of the community.

 

[Jlife]

I've been listening to radio a lot and I found out that there a lot of advertisement in radio almost all the time this shows that radio advertisement is still ok because if it was not effective those people that are paying for the advertisement will have not want to waste money in something that does not work.
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I've been listening to radio a lot and I found out that there a lot of advertisement in radio almost all the time this shows that radio advertisement is still ok because if it was not effective those people that are paying for the advertisement will have not want to waste money in something that does not work.

 

[Philip Omotayo]

From the inception of media organizations, radio advertisements has been one of the most effective forms of advertisements. Due to the fact that it reaches the grassroots people faster than other forms of advertisements. Despite it expensive nature, companies tend to use radio adverts, because it covers wide range of people.

 

[Neeta313]

Radio advertisement is not so effective especially when you compare it to TV advertisement. Unlike those days, people hardly listen to radio, if you want to reach your desired audience number, a tv advert will be more preferable, that way, there will be visual presentations and some people might even buy the product due to how interesting the advert was and how it was able to effectively communicate to the buyers the uses and how it will benefit them.

 

[joy101]

There are many mediums bat which you can advertise your products, one of them is through radio advert. But the world has advanced more than radio adverts. People now want to see what you are advertising. Pictures speaks more than a thousands words.

 

[Lagazine]

In the bid to increase sales and customer outreach, business owners employ different method of advertising. Radio advert is one of such means. Considering the amount it will cost to have your product or service advertised on a radio station, do you think it will be effective?

Yeah. Radio means of advertising your goods and services is always one of the best medium of advertising your products. But the advert must come through the main program which a lots of people listen to on air.