Is it so necessary to create content for a brand or company?

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[font=Calibri, sans-serif]Does a professional need to create and share content in order to have a place in the digital environment? Yes! Content allows a brand or professional to achieve reach and positioning. So where is the hook? The quality of these contents and the benefits they offer. When we talk about content the concept of content marketing is often used. To put it simply, what you share on social media or what you post on your blog are two of the channels that are understood as content marketing. Content marketing is a technique for creating, publishing and sharing for a specific audience or to [/font][font=Calibri, sans-serif]create a Wikipedia page[/font][font=Calibri, sans-serif] about business or brand. This, of course, requires you to define the perfect imaginary customer or audience. What is your onion?[/font]