Is advertising a component of marketing?

[Ub40]

This is a very important discussion as it can be confusing using the two of them. I found out that advertising is the activity or profession of producing
advertisements for commercial products or services. While marketing is the action or business of promoting and selling products or services, including
market research and advertising.

 

[Kaffyfolla]

In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.

 

[eLdavis]

Simply put, advertising is a component of marketing. Marketing is the process identifing the needs of a target audience and finding the right way to give it to them, while advertising is simply how you introduce them to your products.

 

[Smiles20]

Advertising in itself is what is known as marketing because if you are advertising then it means you are putting your product in the faces of your potential customers to try to convince them.

 

[tyrim88]

During my University days , I learnt that marketing is an activities that a company undertakes in order to promote the selling and buying of their product, while Advertising is the act of promoting a company and its products through paid channels like advertising your product or company on T.v , Radio, Facebook ad, and YouTube channels.

So the question now is that " is advertising a component of marketing"?

Marketing is the umbrella of the art of drawing the focus of the public and target audience to a particular product,services and brand,while advertisment is one of the means to actually make this art happen,it could be through paid ad or through unpaid medium.

 

[kayode10]

Advertising is also a part of marketing. Advertising him is to generate sales by turning the potential customers the features and benefits of buying the product for me. Advertising can be a cost-effective ways of marketing a product if it is done well.

 

[Smiles20]

After you have created a product it is very important that you should market it by advertising because that is the only way in which the general public to know about it and then try to purchase.

 

[Blessedsam60]

Yes very true. Advertising is a component of marketing. Remember that after production, branding and digitalization then comes advertising to make your products get down to the smallest customers.

 

[Kvngsammy]

Of course it is. Marketing entails all the processes engaged in a bid to get your product or service out to the faces of people, turning them to customers and repeat ones, getting to build a solid system that would ensure they get maximum value.
So advertising is the first stage of marketing.

 

[Shigobad20201]

Advertising and marketing are both closely linked together that you can't strictly define one without having the other playing a role in it. So, most people often use the both terms interchangeably.

You are quite right , advertising and marketing are almost closely related and works hand in hand, marketing is a process where your promote your product while advertising is the process of letting your business known through platforms like tv , radio and social media

 

[ganibade]

Advertising is a component of marketing. Advertising makes people know your business and what you are selling.marketing without advertisement is not completed.

 

[Dagm1]

Marketing is a broad phrase that refers to the marketing of businesses, products, and services, among other things. Advertising is one of the many components that make up marketing.

 

[greenie]

Marketing and advertising are entirely two different things; however, end result for both is same, generating sales, building brand, raising awareness. The difference between advertising and marketing is basically the techniques used to generate sales, build brands and raise awareness. Marketing is broader term.