How would you define SEO to a layman?

[BrolySSJ]

There are a lot of technical terms when it comes to websites and trying to get your website as much attention as possible in as short of a time frame as possible. The one term that comes up a lot is search engine optimization. This is something that I have seen a lot on website and forums such as this one and i find myself explaining it to friends and family. What is the best way you would describe SEO to a layman?

 

[Busybee]

SEO is the process of improving your site's visibility on the internet to increase the number of visitors to your site by obtaining higher placement in the search results.

 

[Planbizzle]

SEO (search engine optimization) is a set of tactics and procedures that can increase a website's exposure and ranking on search engines like Google. The better a website ranks in search engine outcomes, the more probable it is to be viewed by people, which can lead to greater traffic and revenue.

 

[Kane]

You have a great website but how would anyone find your website? SEO is a way to make people aware that your website exists when internet searchers search for content online.