Traffic is very important for your business, without traffic, or let’s say without substantial traffic, nothing will happen. However, you just don’t need traffic, you need traffic that converts. In other words, you should not just get visitors, you also need customers. Your business will generate sales only when your visitors convert into customers. How does this happen? Well, your visitors will become customers only when they find your offers irresistible and ends up buying your products and services. You might do SEO and social media advertising to build traffic, but if you are not offering anything of value, you will not have customers. However, if your offers are valuable your first time visitors will easily convert into loyal customer.
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