Email marketing is one of the best methods for traffic generation and monetization. Marketing gurus say email marketing has a conversion rate of 5-6 percent. In other words, if you send email to 100 people 5-6 people will check the products you are recommending, provided the people you are sending emails have genuinely subscribed to your email marketing. In order to succeed with email marketing, your need to build a list of genuine subscribers. This brings to the question: How do we build an email list of people genuinely interested n our products and services?
By using subscribe button on your website: This is the most effective way to build email list. When people subscribe, they do it willingly. Since they have subscribed, they are likely to respond to the email you send. There are websites that collect emails by giving free ebooks. In order to get the free ebooks people may provide their emails, but these emails may not be the email that they use regularly. Even if they use their best email, they may send it to the spam box, or even unsubscribe later. In other words, they will never check the emails you send, Therefore, you cannot bribe anyone to give you their email.
Giving freebies can also work, but if you are giving freebies just because they have subscribed, they might unsubscribe later on. A better idea will be to offer freebies on every emails.
Do you have any better ideas?