Competition is a challenge to most Businesses owing to the fact that it reduces their sales volume because of other Businesses offering similar products or services in the same market.
Assuming you have a company or business that is going through competition, how will you outperform other businesses that are competing with you?
The question you ask is what are you both companies competing for? It's the customer's patronage? Now, it's very important that you study your customers and find out what they are looking for and make sure you have your own company's products and services better than your rival company's. It's the only way to stay ahead.