A company shouldn't be always expecting a positive feedback from customers. Feedback from customers is what tells the company if they should continue with the same pattern of production or they should modify the product.
When a company gets negative feedback, it gives the company the opportunity to fins out what they are doing that isn't right and try to adjust in order to keep it's customers
When a company gets negative feedback, it gives the company the opportunity to fins out what they are doing that isn't right and try to adjust in order to keep it's customers