Apologies if this is in the wrong section but my rudimentary understanding of this side of things is that it is domain related! One thing that I'm sure a lot of people run into when sending e-mail marketing is the email hitting peoples junk folders and so on. I've read briefly on ways to 'whitelist' your domain, or at least increase the chances of it hitting someone's inbox. Currently, we use Mailchimp to deliver it sent via our email address ([email protected] - as we're an educational business) but our junk rate is just a bit too high for my liking.
Are they are any tips/tricks that people could share from a domain/hosting side of things that we could work on to look at reducing that rate?
Are they are any tips/tricks that people could share from a domain/hosting side of things that we could work on to look at reducing that rate?