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Domain/site rebranding

Joined
Oct 10, 2021
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Website
techtime.com.ng
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Domain rebranding is just changing of the domain name of a website or a company as part of upgrade strategy or global growth development.

This goes by selecting a new domain name that better aligns with the updated brand identity, goals or due to changes in business. It may also involve migrating content, updating materials, and performing proper redirects to ensure a seamless transition for users.

I have seen some sites rebranding their domains most especially from Country code top level domain (ccTLD) e.g .co.uk, .de, .fr, .in, to Top Level Domains (TLDs) Like .com, .net, .org, .biz, .pro and so on and so forth.

Have you come across or did any site/domain rebranding before?
 
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The company I work for rebranded a couple of years ago (not long before I joined actually). We still get the odd email to the old domain even now because we still have some of our clients' referrals from that far back.

Though we went from a .design to a .co (and we own the .com, just the .co looks nicer in practice)
 
I find most rebranding is a big waste of money, and all it does is line the pockets of the so called marketing company.. and people seem to change things just for the point of changing sometimes..

This isn't every instance of course, but I have seen it so many times you wonder why the F did they do that...
 

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