When you run a business, it's also good to create social media around it. Or at least to park the account names so no one uses your name and pretends to be you. But we're not talking about parking an account name. What I want to talk about is when businesses make social media accounts and actually use the social media to interact with their fans and or audience. I know some companies will respond to people and even some social media accounts will post memes, commentary and even ask for fan interaction. Plus the giveaways are a plus.