Does anyone have any idea about "tag integration"?

[John_jony]

Sorry I don't know where to put this question.
I received an email from a company that wants to advertise on my website. At the end of the message they said: "Do you support tag integration? I want to send you tags for mobile web traffic and start buying your traffic." I did some research on Google but couldn't find anything I didn't understand.

 

[Lingaraj]

Well tags in websites are usually a JavaScript code and some functions are third-party tracking, analytics, reporting, remarketing, conversion tracking, optimization, session replay, and on-page functionalities like live chat. The most common use cases for installing a tag on your website are to gather data for a digital analytics solution or to send information to an ad server.