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Do Follow Vs. No Follow: What's the Difference?

Kane

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Do Follow backlinks are the links that tell search engine bots to follow the links by passing link juice. When this happens, your website will be pushed higher on the search engine result page. No Follow backlinks are the links that do not pass link juice hence do not tell search engine bots to follow the link. When the bots do not follow the links, it will not help a website rank higher.
 
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While Do Follow backlinks are typically more beneficial for SEO, a well-rounded backlink profile should include a mix of both types. Natural backlink profiles consist of a variety of links from different sources, and a healthy balance of both Do Follow and No Follow links can appear more organic to search engines.
 

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