A new product launch is highly challenging, no doubt, a new product launch can make you nervous as the big dark cloud of challenges that can hurt your product launch surrounds you. Launching a new product is definitely challenging, and only two in ten new products manage to survive in the market for more than a year. Bellow are common new product launch challenges
1, Brand messaging and product positioning
2, Audience Targeting challenge
3, marketing the launch challenge
THere are no Fail-Safe solution that can guarantee a successful product launch, but with our little experiences, we will stand a better chance of making our products successful.