Giveaways or contests are promotional campaigns that give the public a chance to win a prize. A brand sponsors the prize, people submit their entries, and a winner is selected at random.
Traditionally, giveaways were hosted at physical stores, on TV shows, and in magazines and newspapers. These days, anyone from a large company to an SMB to a solopreneur can successfully host their giveaways on the Internet, either on a website or on social media –
Yes, creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.