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Best sources of market research data/market share?

linux.poet1

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Does this depend on the industry or are there more universal sources that analyze market trends? If I wanted to know Apple's current market share as opposed to Microsoft, for example, what is a good, reliable source of such data?

Recently I ran across this page that seemed to have some good data on the publishing industry: https://www.grandviewresearch.com/industry-analysis/books-market Is this a legitimate organization? Is it worth paying for the report?

I would think that this would be important for entrepreneurs as well as investors, as it pays to get at least some basic market statistics and trends for the industry that you're trying to enter.
 
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