Facebook is one of the best platforms for advertising. If you are thinking about advertising on Facebook, here is how you can get started.
You can try CPM, CPA, CPC, or CPL ads on Facebook. CPM stands for Cost Per Mille /(thousand), CAP stands for Cost Per Action, CPC stands for Cost Per Click and CPL stands for Cost Per Like. Facebook also provides CPV or Cost Per View Ads. This ad is targeted on videos and are available for 3 or 10 seconds. These different types of ads are used for different campaigns and will give different results.
Once you start advertising on Facebook, you will also have to understand other things like CTR or Click Through Rate, CVR, Conversion Rate, and ROI, or Return on Investment.