A while back, our company president slammed three phone books that someone left at our doorstep down on my desk and said, “Write about this!” After I composed myself from the shock of it all, I took a moment to flip through the phone book, which called itself “Local Search.”
This struck me as at least a little absurd since 54 percent of people have replaced the phone book with online local searches.
Still, I found the yellow pages full of advertisements.
Can you guess what happened when I searched Google for a few of those companies? They were nowhere to be found in the local search results.
That means that those businesses were paying for ads with no way to track the success of their investment but weren’t taking a little time to build at least a basic online presence.
So, I put down the phone book and started to research.
Did you know that only
half of small businesses survive longer than five years?
We don't want your business to fall victim to this fate, so we've put together a list of mistakes you should avoid in order to survive in today's digital world.
Or, hey, feel free to skip all this and just watch this webinar to learn how to improve your local search ranking.