To answer this ultimate question, you may want to compare how long it will take and how much it will cost your business to capture the growth with each option in order to determine which is the better course.
To find that out, here are three steps:
a. To locate a prospect, close the deal, and collect the cash, estimate the time required and the cost for your company.
b. When your business produced and sold the last new product, calculate the time it took and the cost.
c. With the lowest cost and fastest time to market, pick the option.
These three basis are essential when taking a decision to make, hope it helps you. Please share your feedbacks below.