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Who has tried the reseller hosting thing as a business?

Who has simply thought about it? Anyway, if you tried it, how was your experience? Did you make a decent amount of money, or any at all? What are some challenges when running a reseller business? How do you compare it to simply being a hosting affiliate? Well, with being an affiliate, you simply direct the customer to the parent company. However, a reseller biz requires much more as you "are the company" but you simply use the parent's company's hosting, if you know what I mean.
 
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Would You Rather #9

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