Strategic planning is important to an organisation because it provides a sense of direction and outlines measurable goals. Strategic planning is a tool that is useful for guiding day to day decisions and also for evaluating progress and changing approaches when moving forward.The purpose of strategic planning in business is definitely because he who failed to plan has automatically planned to fail. You need to know we when to save more money and when to invest some money in your business. You also need to strategize and have good marketing strategies.