SEO and Online Marketing platforms are as different as apples and oranges. However, these two platforms work together for a drastically more critical benefit of growing an online business. Although some people use these two terms interchangeably, each platform serves its own unique purpose.
SEO Is One of the Tools of Online Marketing
The first significant difference between SEO and Online Marketing is that SEO is one of the tools used in Online Marketing. If you want to start marketing for your website, you should first start with SEO. A site that is correctly optimized for search engines will provide a good foundation for all other marketing activities.
Online Marketing = Paid Traffic vs. Free Organic Traffic = SEO
The second difference is how your website gets traffic. SEO tries to make the site appear on the highest positions in crawlers like Google for specific keywords. The higher the page is shown in the search engine results, the higher free organic traffic is, while Online Marketing focuses mostly on paid traffic and uses
PPC advertising (Facebook Ads or Google Ads) and other marketing tools dependent on the company’s budget.
SEO Cost vs. Online Marketing Cost
Another difference between SEO and Online Marketing is in terms of finance. In this regard, let’s take a look at SEO first.
SEO Cost:
If the website is optimized correctly, it will start appearing in the top positions in search engine results, and unpaid organic traffic will increase. The only other expense is having to pay an
SEO Specialist every month.
Online Marketing Cost:
However, Online marketing does not stop at paying for specialist services. The cost of Online Marketing can reach as high as a few thousand a month.