What is a good start with influencer marketing?

[jocial]

[font=-apple-system, BlinkMacSystemFont,]What is Influencer Marketing?[/font]
[font=-apple-system, BlinkMacSystemFont,]Influencer Marketing uses people with authority, expertise, and popularity to influence consumers to take an action. (i.e make a purchase, write a review, fill out a form.) Influencers typically have solid followings online (think blogs or social media) and a notable impact within their online community and network.[/font]
[font=-apple-system, BlinkMacSystemFont,]Interesting Statistics[/font]
[font=-apple-system, BlinkMacSystemFont,]Influencer Marketing and Your Inbound Strategy[/font]
[font=-apple-system, BlinkMacSystemFont,]Utilizing an inbound approach with an influencer marketing campaign can drive awareness, cultivate a qualified audience and strengthen owned media over time. So how do you tie these two together?[/font]
[font=-apple-system, BlinkMacSystemFont,]Here are a few ways to get started:[/font]

1. Have an influencer write a blog post about your business.
   
2. Have an influencer share your product or information about your business on their social media accounts. (i.e Instagram, one of the most popular approaches)
   
3. Ask an influencer if you can create a guest blog post for thier website and link back to your website.
   
4. Do all of the above.

[font=-apple-system, BlinkMacSystemFont,]Qualifying Potential Influencers[/font]

• Is the influencer is sharing content and developing a following relevant to your business and the particular market segment you want to target?
  
• Resonance:

[font=-apple-system, BlinkMacSystemFont,]Fun Fact:
[size=small][font=-apple-system, BlinkMacSystemFont,]How Much Do Influencers Cost[/font]

Attention,
[font=-apple-system, BlinkMacSystemFont,]For well-known celebrities, the price is much higher.[/font]
[font=-apple-system, BlinkMacSystemFont,]How to Approach an Influencer[/font]


[font=-apple-system, BlinkMacSystemFont,]Typical Results[/font]

[font=-apple-system, BlinkMacSystemFont,]The Future of Influencer Marketing[/font]

[font=-apple-system, BlinkMacSystemFont,]Micro-influencers[/font]
Bachelorette

[font=-apple-system, BlinkMacSystemFont,]The Power of Word-of-Mouth Marketing[/font]
[font=-apple-system, BlinkMacSystemFont,]Influencer marketing presents a glorious opportunity for brands to leverage the power of word-of-mouth through personalities that consumers already follow, trust and admire[/font]
[font=-apple-system, BlinkMacSystemFont,]And that, ladies and gentlemen, is what you need to know about Influencer Marketing. When you combine this type of marketing with your inbound strategy, you maximize ROI by increasing word of mouth marketing, customer reviews, expert opinions, and social proof.[/font]

[font=-apple-system, BlinkMacSystemFont,]Source: Influencer Marketing Platform[/font]

 

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[RobertEdwards]

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