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What is 301 redirect in SEO?

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301 redirect is a type of redirect that is used when you are moving your website to a new domain. Using a 301 redirect will let search engine spiders know that the content of the site has been moved or assigned to a new URL. This will also help search engines pass the value and link juice from the old URL to the new one.
 
301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently".
 
People create redirects for several reasons. In fact, 99% of redirects are created when the website owners change their URL structures or when they have altered the post slug of a page. Whenever the reason is, redirects are very important as they retain your visitors by leading them from your deleted page to your newly updated page. The 301 redirect comes into play. In the following, we have listed some simple ways on how to create a 301 redirect in WordPress by the use of .htaccess, PHP and a redirection plugin.

What is 301 Redirect?
  • You have changed the directory of the whole WordPress installation.
  • You have transferred your site to a new domain name and worry about the drop of the online ranking.
  • You have changed the permalink settings of your website.
  • You want to consolidate various blog posts into one.
Frankly speaking, by doing so, you can get the following two main benefits.

 

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