Kaffyfolla
Captain Junkie
- Strengths are good internal factors within the business. Things are working in this area. Therefore, develop this part of your business. Use it as a model to build upon.
- Weaknesses are damaging internal factors. Something is not working properly. Look at how to make immediate changes, work toward something new, or stop what you’re doing entirely.
- Opportunities come from external factors and represent good prospects for the future. Capitalize on these ventures and act to make the most of them.
- Threats are adverse external factors that pose potential damage to your company. An obvious example would be your competition. Determine which areas of your business are affected by this problem, and set goals to make improvements that will minimize the potential for harm.