Yes, it is true that your business name is supposed to be on point and what your potential customers can always relate with when they are trying to buy from you. So, what are the things that you considered when you picked a business name for your business? Did you arrive at a name after an event or something?
I had to consider how relevant the business name was going to be to my business because I needed something that we have a kind of connection with what my business is about. I know that is what will make my potential customers to have a direct connection to the business with the name it comes with.