you cannot even be successful in a business venture if you do not understand the culture of your target audience. It will really be very difficult because most of them will not patronize you..Truth be told, weather you like it or not, you need to respect the cultures of your business location. The only way you can earn the respect and trust of the people around that location is if you respect their culture. They would even be willing to buy from you cause they see you as one of them.