What are the differences between SEO and SEM?

[varunroy]

Hello Friends,

What are the differences between SEO and SEM?

 

[RuskinF]

SEO is increasing the number of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site's visibility through organic search engine results and advertising. SEM includes SEO as well as other search marketing tactics.
In simple words, SEO is a subset of SEM, meaning, SEM is different from SEO but SEO is not different from SEM.








Ruskin | Admin
Microsoft Windows Virtual Desktop | Migration to Sharepoint

 

[kundancab]

The main difference between SEM and SEO is that SEM is a paid strategy, while SEO is an organic strategy. Like most things in the search industry, definitions related to search marketing are constantly evolving. Some marketers may think that SEM is a covering term, including paid strategy and natural strategy.

 

[overcast]

SEO means search engine optimization and the SEM means search engine marketing. So both of them are meant to be solving the problem differently. You can see that SEM deals with facebook, twitter, and other social media marketing. And the SEO means it deals with google, bing, yahoo and other search engine traffic.

 

[emmie]

SEO is the search engine optimization in which we optimize the webpages in order to get ranking and visibility in SERP for free. SEM is the search engine marketing is the activity to increase the visibility in SERP via paid.