Define your target audience: Start by clearly defining your target audience based on demographic factors (age, gender, location, income), psychographic factors (interests, values, lifestyle), and behavior (buying habits, online activities). This will help you understand who your customers are and how to reach them.
Conduct market research: Use market research techniques like surveys, interviews, and data analysis to gather insights about your target audience's preferences, needs, and pain points. This information will guide your marketing strategies and help you create more targeted campaigns.