What are some examples of great marketing?
It would have to be 3M’s Security Glass.
In 2005, the manufacturing company set up a promotional stunt at a Vancouver bus stop.
They were so confident about the strength of its bulletproof glass that they put 3 million dollars inside it.
View attachment 506
If anyone can break the case open the money is theirs for the taking.
Passers-by were allowed to do some crazy things to the glass, such as getting a running start to kick the case and even taking a sledgehammer to it.
View attachment 507
The advertising campaign went viral.
While being effective, it was also one of the cheapest campaigns - nobody was able to break the glass.
It would have to be 3M’s Security Glass.
In 2005, the manufacturing company set up a promotional stunt at a Vancouver bus stop.
They were so confident about the strength of its bulletproof glass that they put 3 million dollars inside it.
View attachment 506
If anyone can break the case open the money is theirs for the taking.
Passers-by were allowed to do some crazy things to the glass, such as getting a running start to kick the case and even taking a sledgehammer to it.
View attachment 507
The advertising campaign went viral.
While being effective, it was also one of the cheapest campaigns - nobody was able to break the glass.