What are some effective strategies for building a website that is user-friendly and visually appealing?

[Billy]

I'm a website designer who wants to improve the quality of the sites I create. What are some effective strategies for building a website that is user-friendly and visually appealing, and how can I implement them in my work?

 

[Kane]

The web designer should focus on multiple things, like User interface, user Experience, etc. User interface should not only be easy to navigate but also esthetically pleasing.