Good-Person
Captain Junkie
Business can't sell at a much lower cost because they won't be able to generate more money which is going to be enough to pay for all the cost of running the business. The best solution would be finding a new market for the business products which will help it sell well in the new market. The new market can be a new location for selling the products.
Well, I am not saying that businesses sell their products at complete loss. The fact remains that there are many businesses that start selling their products at a small profit margin. This is how they manage to make sales and survive during hard times.