The Role of Social Media in Business Branding

[Heatman]

Social media is where you're going to showcase your business or services. You want to utilize social media to the best of your abilities, because everyone uses social media. It helps show that branding to the world, show what you do to the world and so on. I think without social media, a lot of sites and businesses wouldn't be as known as they are.

Exactly! After carrying out all the changes that you need to make in your business, it is through social media platforms that you are going to get everything out publicly for your customers and the general public to be aware of the changes that you have made in your business.

Without the internet and social media platforms, it is going to be very difficult for your new business image to be seen worldwide.

 

[Kane]

There is no other platform that is as big as social media when it comes to reaching people. If you use Facebook for your business, you have the potential to reach 2.9 billion people. If you use tiktoo, you can reach 1 billion people. Because of their huge reach, social media platforms are considered the best platforms for building a brand for your business.

 

[Heatman]

It is the reach that you can be able to get from making use of social media platforms when it comes to promoting your business product and services that makes it very effective for businesses.

It is not like when you are doing face-to-face marketing where you have limitations in reaching all of your potential customers. The use of social media platform makes it very easy for you to reach anyone anywhere in the world.