Many stories have been heard about SEO. Some customers say something about SEO that is not close to reality. A quote from a prominent person says: "Take care of the wrong knowledge, because it is much more dangerous than ignorance." In the SEO world, this quotation is very much the same. The blame for these mistakes is about SEO who owns a business that devotes a lot of time to improperly improves the website, or someone who creates false beliefs in this area will make their SEO method bad. In fact, the wrong knowledge about SEO is everywhere.
Search engines are constantly changing, and developments in their search algorithms, and this may be a reason to create false positives about SEO, but this does not blame the search engine optimization agencies for creating these mistakes. Any white hat SEO expert should use the best techniques to increase the search engine optimization. In the following, there are commonly-used notions and legends about SEO.
Only the first rank is important;
Obviously, there is a link between the location of the search results and the click rate, but that does not mean that all our minds are involved in placing the website in the first place. Even in the past, having the best rankings was not the guarantee of success and the high click rate, it's at least a good starting point. It should be noted that even some websites with a high ranking do not have a good click.
SEO is something that every technology specialist can do;
Misconception: Any technical and technical person can accept responsibility;
The reality is technical and technical.
SEO is beyond what is just a technical person. Ask any person in your field to ask how many customers have come to their office, and stories about how they've given their SEO to the IT specialist or web designer, and they have not got any results. These people may help optimize your website and be valuable sources when launching XML sitemap maps, redirects and robots.txt files, but you do not expect them to understand and do the great SEO because their main job is to optimize the search engine. is not.
Quick responses to updates to search engine algorithms will make you more successful;
Misconception: At each Google time, the algorithm updates its organic search ranking, you must change your website as soon as possible so you do not go back!
The reality: Every search engine that exists constantly strives to improve its search algorithm, Google will change its search algorithm roughly 500 times a year. You should be worried about updating your website when major updates are being made.
When updates occur, it's smart to wait and see what affects your site. In most cases, if you have done the right SEO, your site will not be negatively affected at all, and you can even see it! There is nothing called the full search algorithm, so updates are always done. So just wait a bit to see what your website is doing, read the authoritative sources about what's upgraded, and then make adjustments and changes, if needed, to updates.
We do not need a SEO once!
Some of the many business owners have been heard saying their site's SEO processes are over. This false vision is widespread among IT communities (IT) and it's easy to say why. The IT staff is in their process of solving the problem that goes into the next problem, and they consider the same procedure for SEO. But SEO is a continuous and ongoing process that requires time lapse, especially for people who are the main source of income from the Internet.
The link is a black hat, causing a fine by Google;
Misconception: Google hates Black Hat Binding Link!
Reality: This is really funny. Google rewards your website for backlinks; the only requirement is that these biklinks come from authoritative and relevant sources.
If you put your website links on unrelated websites, spam websites, or websites with software and malicious scripts, then you can expect to be penalized for bclink. But in this example, it's actually spamming, not buckling.
When you create high quality links, you should not worry about this wrong impression of SEO. Many people think that posting comments on the blog is a black hat SEO technique, but it's only about the comments that just give the link to your website without adding value. The key is to ask yourself when you add a comment on a blog or link to a website in an article, you add value, if that's the case, then do not worry about anything.
Having an XML map will increase your search ranking;
Misconception: Creating an XML sitemap will help improve your search engine rankings.
Reality: A sitemap does not affect the ranking of your web page; however, it makes it easier for search engines to crawl the page.
Site maps give Google more information about your site, and so their indexes are sure to be faster. However, there is no announcement by Google or the results of the study that says uploading the XML Sitemap to your site will improve your site. Using the Sitemap, you can make sure that all URLs are easily cropped and therefore indexed; this can improve the visibility of the website in the long run. It is suggested that you use a plugin like Google XML Sitemaps generator that works well with WordPress sites.
Since the search engines have personalized the results, there is no longer anything like the first rank.
Misconception: Since the search results of everyone are personalized, the person who sees the results has no way to get first rank.
The fact is, I ask all readers, please do not be misled by such rumors.
It is quite true that Google and Bing have customized search results for the user's search history, even if the user is not logged in. In other words, Google will keep track of all its search history and list new search results based on these records to provide more accurate results and better experience to its web search engine users.
But there's not much difference between personalized and personalized search results. You can check this out by using five related searches on Google with your own domain. First, use your personal computer (you'll see customized Google search results), and then pws = 0 & at the bottom. Add the URL of the search result page to see uncategorized results. Now consider the difference. There is a relatively small difference between these results, because websites that are good enough to be Google's first 10 places are good enough to fit into personalized results.
SEO and social networks are not related at all.
It is a misconception that SEO and social networks are unrelated. In fact, they are close to each other like their people. Search engines value content that has an element of the popularity of the social network. Activity on social networks has two important advantages for your website: one identifies the content of the site by indexing and indexes them, and the other promotes the content of the site, which ends in increasing traffic, sharing, and linking links. Relevant and relevant content can manage your SEO. And the more you share the content on a social network, the easier it is to trust it, and the search engines will value it more. Also, social networking increases the chances of getting backlinks to valid links.
SEO is a black art and scam;
Generally, people who believe that SEO is a scam are those who want to get very good results with little effort and in the short run. There may also be many people with beginner SEO companies who have not been able to drive traffic to these websites in spite of receiving large amounts of money. But it should be noted that the principle of good SEO requires a lot of time and effort, and if done well, in addition to increasing traffic, there will be other benefits. In this area, you can choose Web 24 as one of the most reputable and oldest SEO companies with more than 10 years of experience. Web services 24 are fully compatible with Google's guide for site managers and in accordance with the SEO techniques, and Web experts 24 will always be alongside you.
If you upgrade to Google, it will also cover other search engines;
Misconceptions: If you optimize your website for Google, you should not worry about optimizing your content for other search engines;
Reality: Google search may include more than 60% of the search market, but Bing's share is constantly improving. Bing is a good example of a website that is a bit different from Google and worthy of attention.
Bing does not value Google as much as Google, instead, Bing does rank based on user interaction, social signals, click rate, page validity, and keyword domains. Google does not directly use search criteria to index criteria such as Facebook subscriptions and Twitter flavors. So you can clearly see that if you're just optimizing for Google, your work does not cover Bing's search engine.
More links more important than more content;
Links are important, but if you merely concentrate on the linking link, you're creating a difficult situation for yourself. The amount of links can be increased, but does not necessarily guarantee the quality of the content. So use the content links in the right way to reduce the quality of the content.
The problem here is that the linking bonding is no longer a number game. Investing in content that can be a form of web page, blog article, and guest posts on other sites will often attract higher-quality, high-quality input links in the long run. In other words, please do not think that having a blog is enough; it is more complicated than that. You have to write targeted content and target your target audience, analyze the traffic sources and performance of your post types, and thousands of other things.
<h1> The key to having a perfect SEO is;
Misconception: Use of H1 tags should be done to achieve good SEO.
Reality: Technically, it's not at all. While H1 tags help to organize content for the reader and also makes web design easier for web developers, they do not directly contribute to SEO.
This issue is very old, Matt Cattens, a former Google software engineer, says that it does not matter if you're using H1 or H2. What's important is that your page contains relevant and useful information to answer your users' needs. In a few years ago, H1 tags were used as one of the most important SEO factors, and every website that uses the most from <h1> has a better idea, but today they are not the source of SEO distinction and are not as important as before. The structure of content on your website is important for search engines and, of course, for users. So providing information that makes your page rank better is more important. If your site's performance is higher in search results, it's better.
If you think that if more pages from your website are indexed by search engines, then the search engines are more important to the website, you make a mistake. In this case, it is more likely that content quality will be ignored. For example, if you have more pages than a novel, this does not mean that your pages are of high quality. So try adding every page you add to the website with its quality and content.
HTTPS does not matter unless you have a store site;
Misconceptions: If you have an e-commerce site, you only need to use HTTPS encryption; otherwise, the original HTTP protocol works well.
The fact: At the beginning of 2017, the average global volume of Internet traffic eventually surpassed the average volume of encrypted traffic.
Google has said clearly that websites that prefix HTTPS prefer to other websites. This is because HTTP encryption provides benefits such as confidentiality, integrity, and identity. Ultimately, using HTTPS is better than not encrypting the web, and for sites like Facebook, Google, Wikipedia, the change to HTTPS has been a priority.
Conclusion
Now, the future of SEO is in your hands. So you have to throw away myths and misconceptions. Whether an SEO expert has failed to implement the right strategies for your website and improve the status of the website in search engines does not mean SEO is futile. SEO is a very broad topic that includes many ways and tricks to optimize the site for search engines as well as users.
Search engines are constantly changing, and developments in their search algorithms, and this may be a reason to create false positives about SEO, but this does not blame the search engine optimization agencies for creating these mistakes. Any white hat SEO expert should use the best techniques to increase the search engine optimization. In the following, there are commonly-used notions and legends about SEO.
Only the first rank is important;
Obviously, there is a link between the location of the search results and the click rate, but that does not mean that all our minds are involved in placing the website in the first place. Even in the past, having the best rankings was not the guarantee of success and the high click rate, it's at least a good starting point. It should be noted that even some websites with a high ranking do not have a good click.
SEO is something that every technology specialist can do;
Misconception: Any technical and technical person can accept responsibility;
The reality is technical and technical.
SEO is beyond what is just a technical person. Ask any person in your field to ask how many customers have come to their office, and stories about how they've given their SEO to the IT specialist or web designer, and they have not got any results. These people may help optimize your website and be valuable sources when launching XML sitemap maps, redirects and robots.txt files, but you do not expect them to understand and do the great SEO because their main job is to optimize the search engine. is not.
Quick responses to updates to search engine algorithms will make you more successful;
Misconception: At each Google time, the algorithm updates its organic search ranking, you must change your website as soon as possible so you do not go back!
The reality: Every search engine that exists constantly strives to improve its search algorithm, Google will change its search algorithm roughly 500 times a year. You should be worried about updating your website when major updates are being made.
When updates occur, it's smart to wait and see what affects your site. In most cases, if you have done the right SEO, your site will not be negatively affected at all, and you can even see it! There is nothing called the full search algorithm, so updates are always done. So just wait a bit to see what your website is doing, read the authoritative sources about what's upgraded, and then make adjustments and changes, if needed, to updates.
We do not need a SEO once!
Some of the many business owners have been heard saying their site's SEO processes are over. This false vision is widespread among IT communities (IT) and it's easy to say why. The IT staff is in their process of solving the problem that goes into the next problem, and they consider the same procedure for SEO. But SEO is a continuous and ongoing process that requires time lapse, especially for people who are the main source of income from the Internet.
The link is a black hat, causing a fine by Google;
Misconception: Google hates Black Hat Binding Link!
Reality: This is really funny. Google rewards your website for backlinks; the only requirement is that these biklinks come from authoritative and relevant sources.
If you put your website links on unrelated websites, spam websites, or websites with software and malicious scripts, then you can expect to be penalized for bclink. But in this example, it's actually spamming, not buckling.
When you create high quality links, you should not worry about this wrong impression of SEO. Many people think that posting comments on the blog is a black hat SEO technique, but it's only about the comments that just give the link to your website without adding value. The key is to ask yourself when you add a comment on a blog or link to a website in an article, you add value, if that's the case, then do not worry about anything.
Having an XML map will increase your search ranking;
Misconception: Creating an XML sitemap will help improve your search engine rankings.
Reality: A sitemap does not affect the ranking of your web page; however, it makes it easier for search engines to crawl the page.
Site maps give Google more information about your site, and so their indexes are sure to be faster. However, there is no announcement by Google or the results of the study that says uploading the XML Sitemap to your site will improve your site. Using the Sitemap, you can make sure that all URLs are easily cropped and therefore indexed; this can improve the visibility of the website in the long run. It is suggested that you use a plugin like Google XML Sitemaps generator that works well with WordPress sites.
Since the search engines have personalized the results, there is no longer anything like the first rank.
Misconception: Since the search results of everyone are personalized, the person who sees the results has no way to get first rank.
The fact is, I ask all readers, please do not be misled by such rumors.
It is quite true that Google and Bing have customized search results for the user's search history, even if the user is not logged in. In other words, Google will keep track of all its search history and list new search results based on these records to provide more accurate results and better experience to its web search engine users.
But there's not much difference between personalized and personalized search results. You can check this out by using five related searches on Google with your own domain. First, use your personal computer (you'll see customized Google search results), and then pws = 0 & at the bottom. Add the URL of the search result page to see uncategorized results. Now consider the difference. There is a relatively small difference between these results, because websites that are good enough to be Google's first 10 places are good enough to fit into personalized results.
SEO and social networks are not related at all.
It is a misconception that SEO and social networks are unrelated. In fact, they are close to each other like their people. Search engines value content that has an element of the popularity of the social network. Activity on social networks has two important advantages for your website: one identifies the content of the site by indexing and indexes them, and the other promotes the content of the site, which ends in increasing traffic, sharing, and linking links. Relevant and relevant content can manage your SEO. And the more you share the content on a social network, the easier it is to trust it, and the search engines will value it more. Also, social networking increases the chances of getting backlinks to valid links.
SEO is a black art and scam;
Generally, people who believe that SEO is a scam are those who want to get very good results with little effort and in the short run. There may also be many people with beginner SEO companies who have not been able to drive traffic to these websites in spite of receiving large amounts of money. But it should be noted that the principle of good SEO requires a lot of time and effort, and if done well, in addition to increasing traffic, there will be other benefits. In this area, you can choose Web 24 as one of the most reputable and oldest SEO companies with more than 10 years of experience. Web services 24 are fully compatible with Google's guide for site managers and in accordance with the SEO techniques, and Web experts 24 will always be alongside you.
If you upgrade to Google, it will also cover other search engines;
Misconceptions: If you optimize your website for Google, you should not worry about optimizing your content for other search engines;
Reality: Google search may include more than 60% of the search market, but Bing's share is constantly improving. Bing is a good example of a website that is a bit different from Google and worthy of attention.
Bing does not value Google as much as Google, instead, Bing does rank based on user interaction, social signals, click rate, page validity, and keyword domains. Google does not directly use search criteria to index criteria such as Facebook subscriptions and Twitter flavors. So you can clearly see that if you're just optimizing for Google, your work does not cover Bing's search engine.
More links more important than more content;
Links are important, but if you merely concentrate on the linking link, you're creating a difficult situation for yourself. The amount of links can be increased, but does not necessarily guarantee the quality of the content. So use the content links in the right way to reduce the quality of the content.
The problem here is that the linking bonding is no longer a number game. Investing in content that can be a form of web page, blog article, and guest posts on other sites will often attract higher-quality, high-quality input links in the long run. In other words, please do not think that having a blog is enough; it is more complicated than that. You have to write targeted content and target your target audience, analyze the traffic sources and performance of your post types, and thousands of other things.
<h1> The key to having a perfect SEO is;
Misconception: Use of H1 tags should be done to achieve good SEO.
Reality: Technically, it's not at all. While H1 tags help to organize content for the reader and also makes web design easier for web developers, they do not directly contribute to SEO.
This issue is very old, Matt Cattens, a former Google software engineer, says that it does not matter if you're using H1 or H2. What's important is that your page contains relevant and useful information to answer your users' needs. In a few years ago, H1 tags were used as one of the most important SEO factors, and every website that uses the most from <h1> has a better idea, but today they are not the source of SEO distinction and are not as important as before. The structure of content on your website is important for search engines and, of course, for users. So providing information that makes your page rank better is more important. If your site's performance is higher in search results, it's better.
If you think that if more pages from your website are indexed by search engines, then the search engines are more important to the website, you make a mistake. In this case, it is more likely that content quality will be ignored. For example, if you have more pages than a novel, this does not mean that your pages are of high quality. So try adding every page you add to the website with its quality and content.
HTTPS does not matter unless you have a store site;
Misconceptions: If you have an e-commerce site, you only need to use HTTPS encryption; otherwise, the original HTTP protocol works well.
The fact: At the beginning of 2017, the average global volume of Internet traffic eventually surpassed the average volume of encrypted traffic.
Google has said clearly that websites that prefix HTTPS prefer to other websites. This is because HTTP encryption provides benefits such as confidentiality, integrity, and identity. Ultimately, using HTTPS is better than not encrypting the web, and for sites like Facebook, Google, Wikipedia, the change to HTTPS has been a priority.
Conclusion
Now, the future of SEO is in your hands. So you have to throw away myths and misconceptions. Whether an SEO expert has failed to implement the right strategies for your website and improve the status of the website in search engines does not mean SEO is futile. SEO is a very broad topic that includes many ways and tricks to optimize the site for search engines as well as users.
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