I think that it all depends on the person. Sometimes there are people that use the YouTube platform as a means for them to advertise. So whilst they may make videos and so forth and do a lot of stuff in that regard I think that at the end of the day it could be because they are looking to promote something. In that case It won't be their primary tool of income, and so they may choose not to monetize it as well.Exactly. I don't see the essence of running a youtube channel without having it monetized because it costs a lot of money and data to make such video and upload them. Unless the person is just after fame which will on the long run give him money, then he can go ahead without trying to earn from his channel.