When you start working online, you will come across SEO, or Search Engine Optimization. Topics like what is SEO, how SEO is done, how SEO actually works can be a topic of elaborate discussion, in this article I will give short notes on key concepts.
Keyword, Keywords, Key Phrase: Keyword, Keywords, or Key Phrase are a word or a group of words that are used on various search engines to find appropriate answers. For example, "what is SEO" is a keyphrase, likewise, "iPhone reviews" are keywords, etc.
Long Tail Search Term: This is a set of words that people use on search engines to find answers. For instance, "what happens when I eat too many mangoes." just for an example)
Backlink: Backlink means your website link or post link shared on other websites. When your links appear on other websites, what they are doing is pointing towards your website. Search engines will take a count of how many websites are pointing towards your website.
SERP: Search Engine Result Page is the page displayed after someone performs a search on Google, Yahoo, etc.
Website Rank: The position of a website on the search engine result page for a given keyword, in a given location. The ranking of the website will be different for different keywords and in different locations.