Social Media is one of the most powerful marketing platforms. It is not only the best marketing tool for digital marketing but also one of the best marketing methods available to us. Social media marketing is basically a free marketing method. You can create accounts for free on various social sites and start promoting without paying a dime. But for better conversion and better sales, you might have to run paid ads. Facebook might be the most popular platform, but there are a lot of other social media marketing platforms.